Internet based text analysis.

The blogosphere is here to stay and consumers often search online before making a purchase. Bloggers have a lot to say and consumer advocacy and the voice of the consumer on a blog matters and bloggers are talking!  Over 33 million people read blogs everyday.

Mindspot can tap into thousands of these virtual conversations.  Allowing you to learn what opinion leaders and early adopters think. As a group, bloggers are typically more educated, spend more time online, spend less time watching traditional media, are more affluent, and are passionate about issues they care about. They are opinion leaders and can be early indicators of mass trends.

Blog analysis can be used in product recall or crisis communications for a pre-read or to track progress on a new or existing brand. Using break-through technology, Mindspot can provide a demographic profile of people that are discussing your topic or brand online, the sentiment (tone and manner) and the frequency of the conversation.  This can be invaluable to gather competitive intelligence or to track what consumers want and need.