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Mindspot online focus groups closely mimic an in person focus group allowing respondents to interact with the moderator by instant messaging chat AND mark up websites, whiteboards and documents using the embedded drawing tools. Additionally, online focus groups offer benefits unique to this format.
The sessions are real-time with eight to ten participants who are able to participate from their home or office using just a computer and web browser. Clients log-in to watch the research and can chat privately with the moderator during the research session without being visible to the respondents.
Benefits:
- Geographic sample
- Convenient for Respondents – no time wasted on travel
- Viable option for busy professionals – quality respondents are more likely to participate
- Affords people that may have difficulty with mobility or illness the opportunity to participate
- Reduces cost
- No costs for facility rental and food
- Travel costs for the client and moderator are eliminated
- Client travel time away from home and work will not be a factor
- View in the office or in your home
The flexibility of online groups allow for more sophisticated research techniques online than what has been feasible in the past such as web site usability, product and packaging design, decision-making, concept screening, in home product placement, attitude and usage, positioning research, shopping studies and more. Moving focus groups online also allows for seamless integration with online surveys, allowing you to conduct multiple phases of research in less time at a lower cost.
Recruiting
Recruiting takes place within a matter of days, not weeks. By leveraging online household panels, we recruit even the most difficult to reach populations in the least amount of time.
Moderating
Online focus groups are guided by a professional moderator, just like in-person groups. The moderator prepares a Power Point discussion guide in advance of the group which is uploaded to the application. Web Conferencing software supports many projective and probing techniques used by moderators such as card sorts, lists, creative exercises, games, etc. A typical online group runs from 60-90 minutes.
Reporting
Transcripts and recordings of each session are provided immediately following each group. The format for the transcripts is Microsoft Excel and PowerPoint which can be easily manipulated to review the data and incorporate it into a final report, provided by the moderator of the group.
Online Qualitative Techniques Feature Comparison
Web Conferencing focus groups are ideal for all types of focus group research and are the closest substitute for a traditional face to face focus group. You can conduct groups in chat format or with a telephone bridge, have respondents mark up concept boards and web sites, conduct web-site usability testing and play muti-media files real time.
Bulletin Boards are an effective tool when time to complete the study is not an issue, when respondents are too busy to engage in a live group and when the topic is of high interest to all participants, thereby ensuring participation. Probing is limited and therefore questions should be posed in a very descriptive manner.
Mindspot inc.
We specialize in CPG, FMCG, Professionals, Kids, B2B, and B2C. Online focus group moderation and Bulletin Board applications are available in English and Spanish.
For further information or to see a demo, Contact us!
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