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Online Customer Bulletin Boards or Mini Panels |
- Internet-based, 'virtual' venues where participants gather and engage in interactive, text-based discussions lead by a moderator. We moderate for you!
- Conducted on the internet
- Benefit: no restrictions because of geography, available facilities, time or travel
- Benefit: participants have time to think about what they want to say, resulting in very rich, detailed responses
- Conducted over time
- Benefit: Participants can log in and post responses at times that are convenient to them
- Usual duration is 3 days to 2 weeks and will include 15-30 participants
- Benefit: the information generated can be equivalent to that of four focus groups
- Cost effective
More benefits:
- Greater Insight: Participants share their thoughts with great clarity and depth in bulletin boards
- Overcome Geography: Conduct comparative boards within separate regions or cut across geographic boundaries
- Allow Respondents to connect at their convenience: Participants login at their convenience resulting in more time spent on the research and rich insights
- If you need less than 50 people it is an inexpensive solution to a research panel
- It is a great idea if the topic that you would like to discuss is personal, sensitive, or you need to reach a highly specialized audience (like doctors or psychologists)
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